Cleaning up

March 17, 2008

Is it just me, or has anyone else found that they are presented with a wide selection of household cleaning equipment when they log on to Amazon? In the past I have been very impressed with Amazon’s customer relationship management system and their customer propensity modelling. I usually find one or two items of interest amongst the selection of “things you might be interested in”.

Until now I had assumed that this was based on some clever analysis of what you bought and what other customers had bought. Then they identify the common features and offer suggestions based on these.I can not see how even the most sophisticated algorithms have been able to link my recent Amazon purchases to a wide choice of vacuum cleaners and chrome waste bins for “bathroom, kitchen and office”.

Is it possible that the Amazon computers know more about me than I do myself? Will I suddenly get the urge to start some energetic Spring cleaning when I get back from my travels next weekend?… Of course now that thought has lodged in my brain, there is a higher probability that I will… Perhaps Amazon are pioneering new sophistication in suggestion marketing.

Now I come to think of it, my keyboard needs a good dusting.


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