April 8, 2008

This season’s word seems to be “monetize“. Which means “finding a way to make money out of an idea or a piece of technology“. I think that what it really means is “exploit”, but for some reason in the articles I am reading the authors avoid using this. Perhaps these days it is not politically correct to say “exploit”, due to its association with, um, exploitation. So “monetize” is a more capitalistically correct term. After all, who could disagree with making money as a worthy aim…and saying “company x needs to monetize its offering to consumers” sounds less greedy than “company x should exploit its customers”!


Has the latest buzzword reached your workplace yet? Perhaps they would have started their transition to be at the linguistic cutting edge. If you come across “monetize” in an internal report or document, do remember OTG.


Now, dear readers, if only I could find an easy way to monetize my blogging…:-)


One Response to “Monetize”

  1. Vadi Says:

    Good one.

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