How to Lose Friends & Alienate People

October 31, 2008

You want to know how? Make a film like this. Simon Pegg has, to date, done a brilliant job of pleasing fans with his fresh and entertaining ‘Britcoms’ (of these, Shaun of the Dead remains the best). He could have blown a lot of the fan goodwill he’s built on this movie.

The film is pretty much ‘Run Fatboy Run’ all over again. Very ‘British’ and slovenly Pegg takes on toothy-grinned, super-groomed, super successful American homme for the affections of a woman and keeps losing but wins anyway. Sorry for the spoiler. The difference is its set in the world of glossy showbiz magazines.

Cringe humour is the staple ingredient (Pegg turning up for work in a rude T-shirt, accidentally spitting half-chewed food on the executives and so on). There’s nothing that hasn’t been seen before and it leaves the movie predictable, dull and lifeless. The only saving grace is Megan Fox – and that’s only in a ‘Loaded’ kind of way.

Maybe it would have worked better on the small screen.

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